Back in 2008, we started to play around with a streetwear concept, because we didn't think anything out there was representative to ourselves. And for a long time, we just did stuff for us. But our friends liked it and wanted to get clothes as well. So we did. But the thought that maybe more people might want this, did start to grow. Ten years later we felt that we should give it a shot. Let's do this. Let's launch and see what happens.
And what about the name?
We're all captured by our everyday life and do what we have to do to survive. We might not like it, but we do it anyway. In that way, we all suffer from a sort of Sthlm Syndrom® Our mission is to break out from this squirrel wheel and we hope you join us.
Be who you were supposed to be, Live Your Passion!
What does Sthlm stand for?
Sthlm is a shortage of Stockholm.
Ah, so you're talking about the Stockholm Syndrome?
Yes, in a way but not the bank robbery itself. We mean The psychological phenomenon.
The real meaning that is! And it's not falling in love with your captivator as most people think. It's about survival!
Sthlm Syndrom AB is a Swedish company based in Stockholm.
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